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Vector files are the sharpest option as they never get "fuzzy" when enlarged.
Good vector files are .ai or .eps files where text has been converted to lines.

To explain why a vector file is better please look below to the two pictures.
The top a bitmap file which when enlarged will get "fuzzy edges" and below that a vector file which always stays sharp. Dont forget the brand is your advertisment and the promotional product is the carier. Your brand MUSt be properly reproduced.

Watch the word PLUMBING in the pictures below when this is enlarged.

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